Jatin Malhotra grew up amongst artisans and thus, got acquainted with the craft of fashion from a very young age. He also saw Mr Vijender Malhotra, the founder of the Malhotras Indian heritage, who worked diligently with these artisans, and this developed in him a deep fascination for the craft, which soon turned into a lifelong passion. got changed.
They have not only seen, but also experienced significant changes in fashion over the years, some that ended up as fads, and others that became an forever classic. And being in the midst of this change has equipped them with a nuanced understanding of not only the changing nature of fashion, but its heritage and future.
The knowledge he seeks to utilize to cater to the specific tastes of the current generation and those to come, with a thorough understanding of not only trends, but quality and design as well. A knowledge that is as rooted in an understanding of the fashion world as it is a deep and passionate understanding of Indian heritage and culture.
As such, Jatin Malhotra is driven by one goal alone – to promote Indian art, culture and heritage through his designs. And to do so through the expertise and legacy of Malhotra's Indian heritage